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- 322 pages
- 12 hours of reading
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A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers.
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Why she buys : the new strategy for reaching the world's most powerful consumers, Bridget Brennan
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Why she buys : the new strategy for reaching the world's most powerful consumers
- Language
- Czech
- Authors
- Bridget Brennan
- Publisher
- Crown Business
- Released
- 2009
- Format
- Hardcover
- Pages
- 322
- ISBN10
- 0307450384
- ISBN13
- 9780307450388
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, Psychological Topics, Psychology, Women, Economics
- Rating
- 3.75 out of 5
- Description
- A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers.