From the Ground Up

Longtime CEO and chairman of Starbucks, Schultz shares his ideas on the new responsibilities of leaders, businesses, and citizens in American society today, through the intimate lens of his life and work. His conflicted boyhood motivated Schultz to become the first in his family to graduate from college, then to build the kind of company his father, a working-class laborer, never had a chance to work for: a business that tries to balance profit and human dignity. Behind-the-scenes, we get a look at Schultz's efforts to challenge old notions about the role of business in society. An optimistic account of what happens when we stand up, speak out, and come together for purposes bigger than ourselves.