This author explores the dynamics of entrepreneurship and leadership, delving into the building of successful companies and strategies for overcoming challenges. His writing offers insights into brand building and cultivating an organizational culture that resonates with millions. Through his works, he shares lessons on resilience, innovation, and the importance of maintaining a company's soul in the face of adversity.
What Our Veterans Can Teach Us about Citizenship, Heroism, and Sacrifice
Highlighting the extraordinary courage and dedication of American veterans, this work honors their sacrifices on the battlefield and their significant contributions to society on the home front. It captures the essence of their experiences and the impact they have made, showcasing the resilience and commitment of this generation.
The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle’s waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that “has changed everything . . . from our tastes to our language to the face of Main Street.” (Fortune)
In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success. In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz's central leadership philosophy: It's not about winning, it’s about the right way to win. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.
Describes how the CEO of Starbucks gained new insights into leadership upon resuming his position eight years after stepping down, a comeback he accepted to restore the company's performance and sustainability values.
From the #1 bestselling author and former Starbucks CEO, here is a story that is part dramatic memoir, part blueprint of the new responsibilities that leaders and citizens share in America today. The book weaves two parallel narratives to show how experiences from Howard Schultz's troubled childhood--some of which he has never before disclosed--propelled him out of the housing projects and fueled his efforts to build a global brand and redefine the role of a company in society. Ultimately, Schultz reveals the potential we all have to transform communities and uplift lives.
“At Starbucks, the coffee has to be excellent, from the sourcing and growing to the roasting and brewing. The vision has to be inspiring and meaningful. Our finances have to be in order. But without people, we have nothing. With people, we have something even bigger than coffee.” During his many years as a senior executive at Starbucks, Howard Behar helped establish the Starbucks culture, which stresses the importance of people over profits. He coached hundreds of leaders at every level and helped the company grow into a world- renowned brand. Now he reveals the ten principles that guided his leadership—and not one of them is about coffee. Behar starts with the idea that if you regard employees and customers as human beings, everything else will take care of itself. If you think of your staff as people (not labor costs) they will achieve results beyond what is thought possible. And if you think of your customers as people you serve (not sources of revenue) you’ll make a deep connection with them, and they’ll come back over and over. This approach has been integral to Starbucks from the start, and remains so today. Behar shares inside stories of turning points in the company’s history as it fought to hang on to this culture while growing exponentially. He discusses the importance of building trust, facing challenges, daring to dream, and other key principles, such as: • Know Who You Are: Wear One Hat When organizations are clear about their values, purpose, and goals, they find the energy and passion to do great things. • Think Independently: The Person Who Sweeps the Floor Should Choose the Broom We need to get rid of rules—real and imagined—and encourage the independent thinking of others and ourselves. • Be Accountable: Only the Truth Sounds Like the Truth No secrets, no lies of omission, no hedging and dodging. Take responsibility and say what needs to be said, with care and respect. • Take Action: Think Like a Person of Action and Act Like a Person of Thought Find the sweet spot of passion, purpose, and persistence. “It’s all about the people” isn’t an idea, it’s an action. Feel, do, think. Find the balance, but act. Behar believes that as work becomes less hierarchical and as the world economy becomes more and more about relationships and connecting, the principles of personal leadership are more important than ever. This book will show you the way.
Eine Reise zur Neuausrichtung des amerikanischen Versprechens
Was schulden wir uns gegenseitig? Wie können wir unseren Antrieb, unseren Einfallsreichtum, ja sogar unseren Schmerz in etwas Sinnvolleres als individuellen Erfolg verwandeln? Und was ist unsere Pflicht an den Orten, an denen wir leben und arbeiten? Mit diesen Fragen hat sich Howard Schultz persönlich auseinandergesetzt, seit er in Brooklyn aufgewachsen ist und auch als er Starbucks zu einer der weltweit bekanntesten Marken gemacht hat. In seinem neuen Buch sucht Schultz in zwei miteinander verwobenen Geschichten nach Antworten. Eine Geschichte zeigt, wie seine widersprüchliche Kindheit - einschließlich Erfahrungen, die er noch nie zuvor offenbart hat - Schultz motivierte, der erste in seiner Familie zu werden, der das College absolvierte, um dann die Art von Unternehmen aufzubauen, für das sein Vater, ein Arbeiter, nie eine Chance hatte zu arbeiten: ein Unternehmen, das versucht, Profit und Menschenwürde in Einklang zu bringen. Eine parallele Geschichte bietet einen Blick hinter die Kulissen von Schultz' unkonventionellen Bemühungen, alte Vorstellungen über die Rolle der Wirtschaft in der Gesellschaft in Frage zu stellen. Von der Krankenversicherung über kostenlosen College-Unterricht bis hin zu umstrittenen Initiativen im Hinblick auf Rasse und Flüchtlinge - Schultz und sein Team haben gesellschaftliche Themen mit der gleichen Kreativität und Disziplin angegangen, mit der sie den Kaffeekonsum in der Welt verändert haben. Howard Schultz' Buch ist auch ein Querschnitt durch US-Amerika. Es zeigt, wie Amerikaner es immer wieder schaffen, Kämpfe und Schwierigkeiten in Erfolge zu verwandeln. Auf diesen Seiten finden verlorene Jugendliche erste Jobs, aufstrebende Studenten überwinden ihre Schulden, Opfer von Kriegen "ersetzen" verlorene Gliedmaßen durch unbezwingbaren Geist, Unternehmer beginnen mit dem Träumen usw. Das Buch ist teils ehrliche Erinnerungen, teils erhebende Blaupause der gegenseitigen Verantwortung und teils Beweis dafür, dass normale Menschen außergewöhnliche Dinge tun können. Es ist eine optimistische, inspirierende Darstellung dessen, was passiert, wenn wir aufstehen, sprechen und uns für größere Zwecke als wir selbst zusammenfinden. Schultz liefert eine starke und neue Vision und ein Plädoyer für mehr Menschlichkeit