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This practical step-by-step guide to successfully preparing and executing a marketing plan combines the very best of current practice with necessary theoretical and technical background.
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Marketing Plans That Work, Malcolm McDonald, Warren Keegan
- Language
- Released
- 2002
- Binding
- (Paperback)
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- Title
- Marketing Plans That Work
- Language
- English
- Authors
- Malcolm McDonald, Warren Keegan
- Publisher
- Butterworth-Heinemann
- Released
- 2002
- Format
- Paperback
- ISBN10
- 0750673079
- ISBN13
- 9780750673075
- Series
- Rating
- 3 out of 5
- Description
- This practical step-by-step guide to successfully preparing and executing a marketing plan combines the very best of current practice with necessary theoretical and technical background.