Misbehaving : the making of behavioural economics
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When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.
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Misbehaving : the making of behavioural economics, Richard Thaler
- Language
- Released
- 2016
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- Title
- Misbehaving : the making of behavioural economics
- Language
- English
- Authors
- Richard Thaler
- Publisher
- Penguin Books
- Released
- 2016
- ISBN10
- 0241951224
- ISBN13
- 9780241951224
- Category
- Business and Economics
- Description
- When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.