Built to Last

More about the book

The authors claim that two qualities are common to 'visionary' companies: a guiding philosophy and a challenging goal. They have interviewed the leaders and senior managers of 18 world class companies including Boeing, Hewlett-Packard, Walt Disney, 3M and Sony, and examined just what makes them tick and how it is they have outstripped their competitors. The book forms a blueprint for success for companies around the world, who can learn valuable secrets of how to succeed in today's climate of change and fierce competition.