Research methods for business - 6th edition
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Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.
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Research methods for business - 6th edition, Uma Sekaran, Johan Roger Gisbert Bougie
- Language
- Released
- 2013
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- Title
- Research methods for business - 6th edition
- Language
- English
- Authors
- Uma Sekaran, Johan Roger Gisbert Bougie
- Publisher
- Wiley
- Released
- 2013
- ISBN10
- 111994225x
- ISBN13
- 9781119942252
- Category
- Business and Economics
- Description
- Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.