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Companies with strong reputations are better able to attract customers, investors, and quality employees, and survive crises that would destroy weaker firms. This text shows how to measure a company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term.
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Fame and Fortune, Cees van Riel, Cees B.M. Van Riel, Charles J. Fombrun
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- Released
- 2008
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- (Paperback)
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