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This edition focuses on global markets and the threat of global competition across a broad spectrum of industries. Updated contents reflect the latest research findings and practice, drawing on the insight of an advisory board of executive and consulting experts.
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Global Marketing Management, Warren J. Keegan
- Language
- Released
- 1989
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- (Paperback)
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- Title
- Global Marketing Management
- Language
- English
- Authors
- Warren J. Keegan
- Released
- 1989
- Format
- Paperback
- ISBN10
- 0133572455
- ISBN13
- 9780133572452
- Series
- Description
- This edition focuses on global markets and the threat of global competition across a broad spectrum of industries. Updated contents reflect the latest research findings and practice, drawing on the insight of an advisory board of executive and consulting experts.