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The Power of Customer Experience
How to Use Customer-Centricity to Drive Sales and Profitability
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Focusing on customer-centric strategies can significantly enhance profitability and competitive advantage. The book provides valuable insights into how prioritizing customer needs directly correlates with increased shareholder value, drawing examples from today’s most successful companies. It emphasizes the importance of understanding and meeting customer expectations as a key driver for business success.
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The Power of Customer Experience, Martin Newman
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- Released
- 2021
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- (Hardcover)
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