Art of Persuasion: Winning Without Intimidation

More about the book

After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have--and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking--they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. Coverage includes: making people feel important; everything is negotiable; dealing with difficult people; what sets you apart from the rest; and nuggets of wisdom. --