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A step-by-step guide through market segmentation.
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Market segmentation : a step-by-step approach to creating profitable market segments, Malcolm McDonald, Ian Dunbar
- Language
- Released
- 1995
- Binding
- (Paperback)
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- Title
- Market segmentation : a step-by-step approach to creating profitable market segments
- Language
- English
- Authors
- Malcolm McDonald, Ian Dunbar
- Publisher
- Macmillan Business
- Released
- 1995
- Format
- Paperback
- Pages
- 271
- ISBN10
- 0333637232
- ISBN13
- 9780333637234
- Series
- Tags
- Business
- Rating
- 4.5 out of 5
- Description
- A step-by-step guide through market segmentation.