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Parameters
- 204 pages
- 8 hours of reading
More about the book
Argues that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, and offers a new set of principles for winning in a volatile and uncertain marketplace.
Book purchase
End of Competitive Advantage, Rita Gunther McGrath
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Hardcover)
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