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!: the next big marketing idea

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In 2003 Seth Godin introduced the concept of the 'purple cow' to the marketing world. Now he takes his ideas a few steps further. How can you make a product so good it will sell itself? And how can you persuade 'brown cow' outfits to adopt an idea that will stand out in the herd?

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Free Prize Inside, Seth Godin

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2005,
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Damaged
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€2.40

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