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How Brands Grow : What Marketers Don't Know

Authors

Byron Sharp

More about the book

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising

Parameters

ISBN: 9780195573565
Publisher: Oxford University Press

Categories

Marketing and PR

Publication

2010, hardcover with dust jacket

Book purchase

The book is currently out of stock.