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More about the book
"Marketing Communications" is a popular textbook that introduces students to various marketing tools, theories, and strategies. The fourth edition includes updates on the impact of Covid-19, new case studies from major brands, and covers relevant topics like online retail and marketing ethics. Essential for marketing students.
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Marketing Communications, John Egan
- Language
- Released
- 2022
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- Title
- Marketing Communications
- Language
- English
- Authors
- John Egan
- Publisher
- 2022
- Format
- Paperback
- ISBN13
- 9781529781212
- Category
- Business and Economics, Legal literature, Textbooks
- Description
- "Marketing Communications" is a popular textbook that introduces students to various marketing tools, theories, and strategies. The fourth edition includes updates on the impact of Covid-19, new case studies from major brands, and covers relevant topics like online retail and marketing ethics. Essential for marketing students.