The book is currently out of stock
More about the book
"Essentials of Corporate Communication" is an engaging guide that explores identity, reputation, and corporate branding. Authored by experts, it offers a research-based toolbox for effective communication strategies. Featuring real-world examples from global companies like Virgin and IKEA, this book is essential for students and professionals in corporate communication.
Book purchase
Essentials of Corporate Communication, Charles J. Fombrun, Cees B.M. Van Riel
- Language
- Released
- 2006
- product-detail.submit-box.info.binding
- (Hardcover)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.