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Public Relations

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"Public Relations: A Managerial Perspective" examines the essential role of public relations in organizations, focusing on corporate branding, government relations, and ethical considerations. It emphasizes the importance of managerial support for effective PR strategies, making it a valuable resource for undergraduate and postgraduate students in related fields.

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Public Relations, Danny Moss, Barbara Desanto

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Released: 2011
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Title: Public Relations
Language: English
Authors: Danny Moss, Barbara Desanto
Publisher: SAGE Publications Ltd / Sage Publications
Released: 2011
Format: Paperback
ISBN13: 9780761948575
Tags: Textbooks, Business and Economics, Law, Legal Literature
Rating: 4.25 out of 5
Description: "Public Relations: A Managerial Perspective" examines the essential role of public relations in organizations, focusing on corporate branding, government relations, and ethical considerations. It emphasizes the importance of managerial support for effective PR strategies, making it a valuable resource for undergraduate and postgraduate students in related fields.