The Product Manager's Handbook

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Excel as a product manager with the keys to successful product management in traditional, hierarchical organizations as well as in newer horizontal, team-driven, decision-making structures. Provides checklists, profiles, and real-world cases that reveal how to: -- Develop strategic and annual plans -- Evaluate product portfolios -- Propose and develop successful new products -- Price products and services for maximum profit -- Produce the best marketing and communications plans -- Organize product management teams that meet and exceed their objectives