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Excel as a product manager with the keys to successful product management in traditional, hierarchical organizations as well as in newer horizontal, team-driven, decision-making structures. Provides checklists, profiles, and real-world cases that reveal how to: -- Develop strategic and annual plans -- Evaluate product portfolios -- Propose and develop successful new products -- Price products and services for maximum profit -- Produce the best marketing and communications plans -- Organize product management teams that meet and exceed their objectives
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The Product Manager's Handbook, Linda Gorchels
- Language
- Released
- 1995
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- The Product Manager's Handbook
- Language
- English
- Authors
- Linda Gorchels
- Publisher
- Ntc Business Books
- Released
- 1995
- Format
- Paperback
- ISBN10
- 0844236691
- ISBN13
- 9780844236698
- Series
- Rating
- 3.85 out of 5
- Description
- Excel as a product manager with the keys to successful product management in traditional, hierarchical organizations as well as in newer horizontal, team-driven, decision-making structures. Provides checklists, profiles, and real-world cases that reveal how to: -- Develop strategic and annual plans -- Evaluate product portfolios -- Propose and develop successful new products -- Price products and services for maximum profit -- Produce the best marketing and communications plans -- Organize product management teams that meet and exceed their objectives