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Lindstrom's book reveals the secrets of how companies manipulate consumers into buying their products, drawing on over 20 years of marketing experience. He introduces a new class of hidden persuaders and offers insights on their pervasive tactics and ways to protect ourselves from them.
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Brandwashed. Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, Martin Lindstrom
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Brandwashed. Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- Language
- English
- Authors
- Martin Lindstrom
- Publisher
- Random House Inc
- Released
- 2013
- Format
- Paperback
- ISBN13
- 9780385531757
- Category
- Uncategorised
- Description
- Lindstrom's book reveals the secrets of how companies manipulate consumers into buying their products, drawing on over 20 years of marketing experience. He introduces a new class of hidden persuaders and offers insights on their pervasive tactics and ways to protect ourselves from them.