Small business marketing management
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Small Business Marketing Management is designed to demonstrate how small firm performance is impacted by effective marketing. The text uses both published research and 'real world' case studies to provide a text covering the key aspects of the small business marketing process. As such it provides realistic, validated-through-research management models and theories concerning the realities of small business marketing to show how marketing can be used to enhance small firm performance. Companion Website: http://www.palgrave.com/business/chaston2/
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Small business marketing management, Ian Chaston, Terry Mangles
- Inscriptions / underlining
- Language
- Released
- 2002
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- Title
- Small business marketing management
- Language
- English
- Authors
- Ian Chaston, Terry Mangles
- Publisher
- Palgrave
- Released
- 2002
- Format
- Paperback
- ISBN10
- 0333980751
- ISBN13
- 9780333980750
- Category
- Business and Economics
- Description
- Small Business Marketing Management is designed to demonstrate how small firm performance is impacted by effective marketing. The text uses both published research and 'real world' case studies to provide a text covering the key aspects of the small business marketing process. As such it provides realistic, validated-through-research management models and theories concerning the realities of small business marketing to show how marketing can be used to enhance small firm performance. Companion Website: http://www.palgrave.com/business/chaston2/