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Scoring Points

How Tesco is Winning Customer Loyalty

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* 10 million shoppers in Britain are active members of Tesco Clubcard, the world's most successful retail loyalty scheme

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Scoring Points, Clive Humby, Tim Phillips, Terry Hunt

Language
Released
2004
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(Hardcover),
Book condition
Damaged
Price
€2.06

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4.1
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18 Ratings

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Title
Scoring Points
Subtitle
How Tesco is Winning Customer Loyalty
Language
English
Released
2004
Format
Hardcover
Pages
276
ISBN10
074943578X
ISBN13
9780749435783
Series
Rating
4.1 out of 5
Description
* 10 million shoppers in Britain are active members of Tesco Clubcard, the world's most successful retail loyalty scheme