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Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, present a compelling behind-the-scenes account of Tesco Clubcard--the successes, failures, and lessons learned.
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Scoring Points, Clive Humby, Terry Hunt, Tim Phillips
- Language
- Released
- 2008
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Scoring Points
- Language
- English
- Authors
- Clive Humby, Terry Hunt, Tim Phillips
- Publisher
- Kogan Page
- Released
- 2008
- Format
- Paperback
- ISBN10
- 0749453389
- ISBN13
- 9780749453381
- Category
- Business and Economics, Marketing and PR
- Description
- Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, present a compelling behind-the-scenes account of Tesco Clubcard--the successes, failures, and lessons learned.