Nail 'Em!: Confronting High Profile Attacks on Celebrities & Businesses

More about the book

Crisis management takes center stage as Eric Dezenhall navigates the turbulent waters of media-driven smear campaigns targeting corporations and celebrities. With clients ranging from Pepsi to high-profile individuals like Kathy Lee Gifford, Dezenhall's expertise lies in countering aggressive attacks from various sources, including disgruntled employees and headline-seekers. His strategic approach aims not only to mitigate damage but also to shift public perception, showcasing the intricate dynamics of reputation management in today's media landscape.