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Stephen Denny emphasizes that smaller brands can effectively compete against industry giants by leveraging their agility and willingness to innovate. He suggests that being the underdog offers unique advantages, allowing these "giant-killers" to implement bold strategies and adapt quickly, unlike larger competitors who may struggle with inertia. This perspective encourages brands to embrace their size as a strategic asset, enabling them to thrive in competitive markets.
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Killing Giants, Stephen Denny
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Paperback)
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