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Principles of Retailing

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Pages
350 pages
Reading time
13 hours

More about the book

Core principles of retailing are essential for graduates aiming for successful careers in this vital sector. This updated edition serves as an engaging introduction to retailing, crafted by three experts in retail management. It is tailored for management and marketing students, providing a comprehensive understanding of the field's fundamentals.

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Principles of Retailing, Christopher Moore, John Fernie, Suzanne Fernie

Language
Released
2015
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