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Media Influencing Buying Decisions
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Exploring the diverse media utilized by marketers, this book delves into how these platforms shape consumer buying behavior. It highlights the strategies employed across different media types and examines their effectiveness in influencing purchasing decisions, providing valuable insights for both marketers and consumers.
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Media Influencing Buying Decisions, Rahul Sharma
- Language
- Released
- 2016
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- Title
- Media Influencing Buying Decisions
- Language
- English
- Authors
- Rahul Sharma
- Publisher
- LAP LAMBERT Academic Publishing
- Released
- 2016
- Format
- Paperback
- Pages
- 108
- ISBN13
- 9783659834424
- Category
- Business and Economics
- Description
- Exploring the diverse media utilized by marketers, this book delves into how these platforms shape consumer buying behavior. It highlights the strategies employed across different media types and examines their effectiveness in influencing purchasing decisions, providing valuable insights for both marketers and consumers.