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The Value of Information Updating in New Product Development
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Focusing on the complexities of managing uncertainty in new product development, this work presents a pioneering model that integrates Bayesian analysis with a real options framework. It addresses the critical challenge of improving valuation and decision-making for corporations reliant on innovative products. By advocating for information updates during the development process, the framework offers both theoretical insights and practical guidance for managers tasked with navigating the intricacies of evaluating and managing complex projects.
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The Value of Information Updating in New Product Development, Christian Artmann
- Language
- Released
- 2009
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- Title
- The Value of Information Updating in New Product Development
- Language
- English
- Authors
- Christian Artmann
- Publisher
- Springer Berlin Heidelberg
- Released
- 2009
- Format
- Paperback
- Pages
- 228
- ISBN13
- 9783540938323
- Category
- Business and Economics, Mathematics
- Description
- Focusing on the complexities of managing uncertainty in new product development, this work presents a pioneering model that integrates Bayesian analysis with a real options framework. It addresses the critical challenge of improving valuation and decision-making for corporations reliant on innovative products. By advocating for information updates during the development process, the framework offers both theoretical insights and practical guidance for managers tasked with navigating the intricacies of evaluating and managing complex projects.