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Powerful B2B Content

Using Brand Journalism to Create Compelling and Authentic Storytelling

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Pages
288 pages
Reading time
11 hours

More about the book

Focusing on B2B marketing, this book emphasizes the importance of creating compelling and authentic content to engage audiences and build trust. It guides marketers and organizations in leveraging their own platforms and channels to effectively convert customers, highlighting strategies for meaningful communication that resonates with target audiences.

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Powerful B2B Content, Gay Flashman

Language
Released
2020
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(Hardcover)
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