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The Victory Lab

The Secret Science of Winning Campaigns

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This book provides a comprehensive analysis of the political landscape leading up to the 2016 election, delving into key themes such as voter behavior, campaign strategies, and the influence of media. It examines the candidates' backgrounds and their impact on public opinion, offering insights into the shifting dynamics of American politics. With updated statistics and case studies, it serves as an essential resource for understanding the complexities of the electoral process during this pivotal moment in history.

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The Victory Lab, Sasha Issenberg

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Released
2013
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