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From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.
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Bottom-up marketing, Al Ries, Jack Trout
- Language
- Released
- 1990
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- (Paperback)
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- Title
- Bottom-up marketing
- Language
- English
- Authors
- Al Ries, Jack Trout
- Publisher
- Plume book
- Released
- 1990
- Format
- Paperback
- Pages
- 226
- ISBN10
- 0452264189
- ISBN13
- 9780452264182
- Series
- Original title
- Bottom-up marketing
- Rating
- 3.95 out of 5
- Description
- From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.