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Jack Trout
January 31, 1935 – June 4, 2017
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Jack Trout
Positioning. The Battle for Your Mind
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Jack Trout
The 22 Immutable Laws of Marketing
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Jack Trout
Differentiate or Die
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Al Ries
Positioning: The Battle for Your Mind, 20th Anniversary Edition
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Jack Trout
Jack Trout on Strategy
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Jack Trout
В поисках очевидного (V poiskakh ochevidnogo). In search of the obvious.
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Jack Trout
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
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Jack Trout
Differentiate or Die
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Al Ries
Marketing Warfare
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Al Ries
Positioning: The Battle for Your Mind
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Jack Trout
The Power of Simplicity
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Al Ries
Bottom-up marketing
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1
2
2015
Jack Trout on Strategy
2009
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
2009
В поисках очевидного (V poiskakh ochevidnogo). In search of the obvious.
2005
Marketing Warfare: 20th Anniversary Edition
2001
Differentiate or Die
2000
Positioning: The Battle for Your Mind, 20th Anniversary Edition
1999
The Power of Simplicity
1995
The New Positioning
1994
The 22 Immutable Laws of Marketing
1993
Positioning: The Battle for Your Mind
1990
Bottom-up marketing
1986
Marketing Warfare
1986
Positioning : the battle for your mind
