Jack Trout Books

Like the 20th Anniversary Edition of the best-selling Positioning, this Anniversary Edition of Marketing Warfare will allow the authors to annotate and expand upon their classic.

The authors of the bestselling Positioning: The Battle for Your Mind, now compare marketing to war--where competition is the enemy and the customer is the ground to be won.

This business classic deals with the problems of communicating to a skeptical, media-blitzed public.

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning —note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing , Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

Announcing an update of one of the best marketing books of all time. Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time.

This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done. schovat popis

From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.

This essential guide builds on the foundational concepts of positioning in marketing. In a landscape where competition is intense and consumers are more discerning, adapting is crucial for success. Global marketing expert Jack Trout updates effective positioning strategies to equip businesses for today’s crowded marketplace. The book addresses the “3 Cs” of business: Competition, Change, and Crisis. To beat the competition, it emphasizes the importance of differentiating your product and enhancing its value. Adapting to change involves leveraging the latest technologies and communication methods to engage consumers effectively. Managing crises is also vital, as companies face challenges like profit losses and negative publicity. Even thriving businesses can benefit from these insights to maintain their edge. Readers will learn that expanding product lines can sometimes reduce overall sales, new brands may outperform established ones, and cutting prices often backfires. The book highlights the risks of direct competition and underscores the importance of emphasizing value. Trout draws on recent research, consumer data, and current business trends to uncover the psychological factors influencing today’s market. Understanding consumer mindsets is key to success, making repositioning a critical strategy for regaining and maintaining market leadership.

A management guide to cutting through the nonsense and doing things right