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City Branding and Promotion
The Strategic Approach
Authors
Parameters
- Pages
- 186 pages
- Reading time
- 7 hours
More about the book
Focusing on urban development, this book outlines the essentials of crafting effective city promotion and branding strategies. It addresses the challenges of strategic management in urban areas, explores various development strategies, and details the fundamental principles necessary for successful city branding. The insights provided aim to guide city planners and marketers in enhancing their community's image and appeal.
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City Branding and Promotion, Waldemar Cudny
- Language
- Released
- 2019
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- Title
- City Branding and Promotion
- Subtitle
- The Strategic Approach
- Language
- English
- Authors
- Waldemar Cudny
- Publisher
- Taylor & Francis Ltd (Sales)
- Released
- 2019
- Format
- Hardcover
- Pages
- 186
- ISBN13
- 9781138488106
- Category
- Business and Economics, Geography / Topography, Hobby and Home
- Description
- Focusing on urban development, this book outlines the essentials of crafting effective city promotion and branding strategies. It addresses the challenges of strategic management in urban areas, explores various development strategies, and details the fundamental principles necessary for successful city branding. The insights provided aim to guide city planners and marketers in enhancing their community's image and appeal.