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Introduces the proven rules that a company can use to promote innovation, arguing that the corporate world should hire misfits and encourage them to defy the existing culture and actively consider ideas that appear ridiculous or impractical
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Weird Ideas That Work, Robert I. Sutton
- Language
- Released
- 2007
- Binding
- (Paperback)
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- Title
- Weird Ideas That Work
- Subtitle
- How to Build a Creative Company
- Language
- English
- Authors
- Robert I. Sutton
- Publisher
- Free Press
- Released
- 2007
- Format
- Paperback
- Pages
- 240
- ISBN10
- 0743227883
- ISBN13
- 9780743227889
- Series
- Rating
- 3.8 out of 5
- Description
- Introduces the proven rules that a company can use to promote innovation, arguing that the corporate world should hire misfits and encourage them to defy the existing culture and actively consider ideas that appear ridiculous or impractical