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The Death of Demographics
Valuegraphic Marketing for a Values-Driven World
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Challenging traditional marketing beliefs, the book argues that understanding demographics and psychographics is insufficient for influencing consumer behavior. It suggests that deeper insights into consumer motivations and emotions are necessary to truly impact their decisions, urging marketers to rethink their strategies for engagement and connection.
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The Death of Demographics, David Allison
- Language
- Released
- 2022
- Binding
- (Hardcover)
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- Title
- The Death of Demographics
- Subtitle
- Valuegraphic Marketing for a Values-Driven World
- Language
- English
- Authors
- David Allison
- Publisher
- Lioncrest Publishing
- Released
- 2022
- Format
- Hardcover
- Pages
- 376
- ISBN13
- 9781544534619
- Series
- Categories
- Tags
- Business
- Rating
- 3 out of 5
- Description
- Challenging traditional marketing beliefs, the book argues that understanding demographics and psychographics is insufficient for influencing consumer behavior. It suggests that deeper insights into consumer motivations and emotions are necessary to truly impact their decisions, urging marketers to rethink their strategies for engagement and connection.