David Allison Books

Challenging the traditional belief that demographics and psychographics are the keys to influencing consumer behavior, this book argues that understanding these factors alone is insufficient. It delves into the complexities of consumer motivations and behaviors, suggesting that deeper insights beyond basic data are necessary to effectively impact decisions. The author presents a fresh perspective on marketing strategies, emphasizing the need for a more nuanced approach to truly connect with consumers.

A sexy, full-color graphic novel from the Seven Seas + Hiveworks line-up! According to the ancient legend, the Lord of the Dead kidnapped the innocent daughter of Demeter–or did he? The truth is, Persephone is no damsel in distress, but a spirited young lady with an overbearing mother. A failed scheme by Apollo leads Persephone to a chance encounter with the mysterious and handsome Hades, who is struck by love’s arrow. Now Hades must wrestle with his aching heart before he loses total control of his feelings, but desire is raging inside Persephone herself.

Focusing on community engagement, this volume offers museum professionals insights into designing collaborative experiences. It highlights successful partnerships between museums of various sizes and their communities, providing a practical roadmap for professionals to effectively listen to and incorporate audience feedback into their work.