We have over a million books in stock

Bookbot
The book is currently out of stock

Exploring Marketing Research

Authors

720 pages

More about the book

The evolution of marketing research in the internet age is highlighted, showcasing its transition from an introductory phase to a growth stage in the 21st century. The book emphasizes the impact of technological advancements and the widespread adoption of the internet on marketing research practices. It also updates readers on significant developments in information technology since the last edition, providing a comprehensive overview of current trends and future directions in the field.

Parameters

ISBN
9780324788617

Categories

Book variant

2010, paperback

Book purchase

We’ll notify you via email once we track it down.