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Narrative Organizations
Making Companies Future Proof by Working With Stories
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Focusing on the integration of storytelling within various corporate functions, this book highlights the benefits of adopting a holistic narrative approach. It offers practical insights from the perspectives of managing directors, C-suite executives, organizational developers, and corporate communicators. The authors provide rich descriptions of methods and implementation strategies, illustrating how effective narratives can enhance organizational performance and communication.
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Narrative Organizations, Christine Erlach, Michael Müller
- Language
- Released
- 2020
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- Title
- Narrative Organizations
- Subtitle
- Making Companies Future Proof by Working With Stories
- Language
- English
- Authors
- Christine Erlach, Michael Müller
- Publisher
- Springer Berlin Heidelberg
- Released
- 2020
- Format
- Hardcover
- Pages
- 236
- ISBN13
- 9783662614204
- Category
- Business and Economics
- Description
- Focusing on the integration of storytelling within various corporate functions, this book highlights the benefits of adopting a holistic narrative approach. It offers practical insights from the perspectives of managing directors, C-suite executives, organizational developers, and corporate communicators. The authors provide rich descriptions of methods and implementation strategies, illustrating how effective narratives can enhance organizational performance and communication.