The book is currently out of stock
Marketing in the Dark
How Multinational Brands Communicate in the "Media Dark Regions" of Developing Countries
Authors
More about the book
The book explores the dramatic evolution of communication techniques over the past twenty years, highlighting how both individuals and organizations have adapted to new methods and technologies. It examines the implications of these changes on interactions and relationships, emphasizing the need for understanding contemporary communication dynamics to navigate the modern landscape effectively.
Book purchase
Marketing in the Dark, Jonathan Hill
- Language
- Released
- 2018
We’ll notify you via email once we track it down.
Payment methods
- Title
- Marketing in the Dark
- Subtitle
- How Multinational Brands Communicate in the "Media Dark Regions" of Developing Countries
- Language
- English
- Authors
- Jonathan Hill
- Publisher
- Partridge Publishing Singapore
- Released
- 2018
- Format
- Paperback
- Pages
- 170
- ISBN13
- 9781482882087
- Category
- Business and Economics
- Description
- The book explores the dramatic evolution of communication techniques over the past twenty years, highlighting how both individuals and organizations have adapted to new methods and technologies. It examines the implications of these changes on interactions and relationships, emphasizing the need for understanding contemporary communication dynamics to navigate the modern landscape effectively.