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Marketing in the Dark
How Multinational Brands Communicate in the "Media Dark Regions" of Developing Countries
Authors
170 pages
More about the book
The book explores the dramatic evolution of communication techniques over the past twenty years, highlighting how both individuals and organizations have adapted to new methods and technologies. It examines the implications of these changes on interactions and relationships, emphasizing the need for understanding contemporary communication dynamics to navigate the modern landscape effectively.
Book variant
2018, paperback
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