PURPOSE

More about the book

Focusing on the concept of purpose, Nikos Mourkogiannis challenges traditional views of leadership by asserting that success and values are intrinsically linked. He emphasizes that organizations must cultivate a clear set of values to inspire and motivate employees, arguing that ideas, rather than mere structure, drive companies to greatness. Using diverse industry examples, Mourkogiannis illustrates how establishing a strong purpose is crucial for achieving enduring success.