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Advertising, the Media and Globalisation

A World in Motion

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168 pages

More about the book

Focusing on contemporary trends in advertising and media, the book explores how advertising influences the globalization of consumer culture through a detailed, region-by-region analysis. It addresses public concerns about the commercialization of culture and its effects on social and personal life. By assessing these issues in various regional, national, and global contexts, the book provides insights into the complexities and implications of advertising practices today. Key topics include the intersection of culture, consumerism, and societal impact.

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ISBN
9780415668835

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Book variant

2012, paperback

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