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The McDonaldization Thesis
Explorations and Extensions
Authors
220 pages
More about the book
The book explores the concept of McDonaldization, examining its impact on labor processes and its connections to globalization and Americanization. It delves into new consumption methods and culminates in a critical reassessment of the McDonaldization thesis, considering its implications for the future. Through this analysis, the author highlights the pervasive influence of fast-food principles across various sectors of society.
Book variant
1997, paperback
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