An analysis of the product policy on the example of the company Ferrero S.p.A

Focusing on product policy within the marketing mix, this seminar paper analyzes how companies manage their product offerings, including the introduction of new products and the removal of underperforming ones. A case study of Ferrero S.p.A. is utilized to illustrate these concepts in practice, providing insights into effective product management strategies. The paper, graded highly, explores the practical implications of product policy decisions in the marketing landscape.