The Conversation Manager : The power of the modern consumer, the end of the traditional advertiser
Authors
Parameters
More about the book
Based on four years of primary research, this book explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns and full of practical tools.
Book purchase
The Conversation Manager : The power of the modern consumer, the end of the traditional advertiser, Steven Van Belleghem, Rudy Moenaert
- Language
- Released
- 2012
We’ll notify you via email once we track it down.
Payment methods
- Title
- The Conversation Manager : The power of the modern consumer, the end of the traditional advertiser
- Language
- English
- Authors
- Steven Van Belleghem, Rudy Moenaert
- Publisher
- Kogan Page
- Released
- 2012
- Format
- Paperback
- ISBN10
- 0749466596
- ISBN13
- 9780749466596
- Category
- Business and Economics, Marketing and PR, Motivation and Self-help
- Description
- Based on four years of primary research, this book explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns and full of practical tools.