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The Conversation Manager : The power of the modern consumer, the end of the traditional advertiser
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Based on four years of primary research, this book explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns and full of practical tools.
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The Conversation Manager : The power of the modern consumer, the end of the traditional advertiser, Rudy Moenaert, Steven Van Belleghem
- Language
- Released
- 2012
- Binding
- (Paperback)
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- Title
- The Conversation Manager : The power of the modern consumer, the end of the traditional advertiser
- Language
- English
- Authors
- Rudy Moenaert, Steven Van Belleghem
- Publisher
- Kogan Page
- Released
- 2012
- Format
- Paperback
- Pages
- 224
- ISBN10
- 0749466596
- ISBN13
- 9780749466596
- Series
- Categories
- Tags
- Business, Communication
- Rating
- 3.5 out of 5
- Description
- Based on four years of primary research, this book explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns and full of practical tools.