You'll get the exact copy in the photo
Parameters
- 450 pages
- 16 hours of reading
More about the book
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
Book purchase
Odyssey, John Sculley, John A. Byrne
- Language
- Released
- 1987
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Good
- Price
- €3.99
Payment methods
We’re missing your review here.
- Title
- Odyssey
- Subtitle
- Pepsi to Apple
- Language
- English
- Authors
- John Sculley, John A. Byrne
- Publisher
- Harpercollins
- Released
- 1987
- Format
- Hardcover
- Pages
- 450
- ISBN10
- 0060157801
- ISBN13
- 9780060157807
- Series
- Tags
- Non-Fiction, True Stories, Business, Business & Management, Biographies, Autobiographies & Memoirs, Biographies, Leadership
- Rating
- 3.85 out of 5
- Description
- In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends