John Sculley Books

Describes learning environments which allow children to master mathematical concepts through the use of computer assisted instruction.

In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends

The chronicle of one of the decade's most dramatic corporate turnarounds.

Vyprávění špičkového manažera o moderní koncepci podnikání společností třetí vlny.