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"Business Market Management" explores the process of understanding, creating and delivering value to targeted business markets and customers. Relying upon empirical assessment of value in the marketplace, it provides a means of gaining an equitable return on value delivered and enhancing a supplier firm's present and future profitability. This book reflects the principles and practices of the discipline, and--by presenting and conducting management practice research--strives to advance the field. It brings together venerable past thinking and leading-edge thinking to provide a progressive approach to managing business markets.
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Business Market Management, James C. Anderson, James A. Narus
- Language
- Released
- 1998
- Binding
- (Hardcover)
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- Title
- Business Market Management
- Subtitle
- Understanding, Creating and Delivering Value
- Language
- English
- Authors
- James C. Anderson, James A. Narus
- Publisher
- Prentice Hall
- Released
- 1998
- Format
- Hardcover
- Pages
- 448
- ISBN10
- 0135226570
- ISBN13
- 9780135226575
- Series
- Categories
- Tags
- Business, Finance, Marketing and PR
- Description
- "Business Market Management" explores the process of understanding, creating and delivering value to targeted business markets and customers. Relying upon empirical assessment of value in the marketplace, it provides a means of gaining an equitable return on value delivered and enhancing a supplier firm's present and future profitability. This book reflects the principles and practices of the discipline, and--by presenting and conducting management practice research--strives to advance the field. It brings together venerable past thinking and leading-edge thinking to provide a progressive approach to managing business markets.