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For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
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Strategic Management And Competitive Advantage, Jay Barney, William S. Hesterly
- Language
- Released
- 2010
- Binding
- (Paperback)
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- Title
- Strategic Management And Competitive Advantage
- Subtitle
- Concepts And Cases, Third Edition, International Edition
- Language
- English
- Authors
- Jay Barney, William S. Hesterly
- Publisher
- Pearson
- Released
- 2010
- Format
- Paperback
- Pages
- 656
- ISBN10
- 0137042876
- ISBN13
- 9780137042876
- Series
- Tags
- Business
- Description
- For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.