The book is currently out of stock
Parameters
- 184 pages
- 7 hours of reading
More about the book
The book offers a critical analysis of the economic strategies of the world's wealthiest nations, emphasizing their reliance on low-cost manufacturing in developing countries. Anholt proposes a transformative approach for these nations to transition from raw material suppliers to producers, showcasing real-world examples from India, Thailand, Russia, and Africa. He highlights the challenges of this shift while advocating for enlightened capitalism as a means to bridge the wealth gap. Ultimately, it repositions branding as a potential force for positive change in the global economy.
Book purchase
Brand New Justice, Simon Anholt
- Language
- Released
- 2004
- Binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.
- Title
- Brand New Justice
- Subtitle
- How Branding Places and Products Can Help the Developing World
- Language
- English
- Authors
- Simon Anholt
- Publisher
- Taylor & Francis
- Released
- 2004
- Format
- Paperback
- Pages
- 184
- ISBN10
- 0750666005
- ISBN13
- 9780750666008
- Series
- Categories
- Description
- The book offers a critical analysis of the economic strategies of the world's wealthiest nations, emphasizing their reliance on low-cost manufacturing in developing countries. Anholt proposes a transformative approach for these nations to transition from raw material suppliers to producers, showcasing real-world examples from India, Thailand, Russia, and Africa. He highlights the challenges of this shift while advocating for enlightened capitalism as a means to bridge the wealth gap. Ultimately, it repositions branding as a potential force for positive change in the global economy.