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'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
Book purchase
Principles of Marketing, Philip Kotler, Gary Armstrong
- Language
- Released
- 2001
- Binding
- (Paperback),
- Book condition
- Good
- Price
- €4.49
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- Title
- Principles of Marketing
- Subtitle
- International Edition - Ninth Edition
- Language
- English
- Authors
- Philip Kotler, Gary Armstrong
- Publisher
- Prentice Hall
- Released
- 2001
- Format
- Paperback
- Pages
- 785
- ISBN10
- 0130283290
- ISBN13
- 9780130283290
- Series
- Categories
- Description
- 'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.