Theory, Culture & Society: The Consumer Society

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This English-language translation of Jean Baudrillard's seminal work on the sociology of consumption, originally published in 1970, explores the significance of consumption in contemporary culture. While others focused on production, Baudrillard argued that consumption is the central axis of culture, linking it to economic growth and developing a social theory around it. Key themes that would later define his work, particularly simulation and the simulacrum, are introduced here for the first time. At this stage in his career, Baudrillard was distancing himself from Marxism and institutional sociology, resulting in a more systematic approach than in his later writings. He rigorously examines the role of consumption within culture and society, providing an organized discussion on mass media culture, leisure, and anomie in affluent societies. A notable chapter delves into the body, showcasing Baudrillard's foresight in identifying crucial topics in contemporary culture long before they gained widespread attention. Acclaimed as a pivotal figure in sociology, communication, and cultural studies, this work is essential for English-speaking readers and will engage Baudrillard scholars and students alike. The edition includes a comprehensive introductory essay by cultural commentator George Ritzer, enhancing its relevance in the fields of sociology and cultural studies.